Tutorial here.
I thought this tutorial looked interesting. I began by making 'Sz' in Illustrator and I used Arial font. I think if I used a thicker font, or an actual logo, my end result would have looked a lot better. My text was pretty thin so it didn't end up looking very 3D. I am not great at creating highlights and shadows in images, so it was nice to practice with this tutorial. I used the 3D Extrude and Bevel effect in Illustrator and then opened it up in Photoshop. I opened the wood texture and placed it behind the text layer. I used the elliptical marquee tool to select parts of the wood to make darker, and the lower right corner to make a bright yellow color, which is the 'light source' of the image. I just did a fill and changed the blend mode to overlay. For the front part of the text I used a red to yellow gradient overlay and for the sides, I adjusted the curves until they were very dark. I used the line tool to make a guideline for creating the shadow. Following the guidelines, I used the polygonal lasso tool to make a triangular selection around the text and filled it with black. I used a layer mask and a soft brush to erase the black around the text to create a shadow. I also lowered the opacity of shadow because it looked too dark. I used a grunge texture as an overlay over the text and erased the excess around it. Then I used Bevel and Emboss on the text layer. Lastly, I adjusted the brightness and contrast of the entire image.
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